One industry specialist believes platform integration is to become even more crucial in the near future, as mobile content continues to grow.
According to eMarketer – a digital marketing and media research and analysis company – mobile is now a ubiquitous platform that cannot be ignored by either content publishers or marketers.
Forecasts from the firm show mobile content revenues in the US are expected to rise from less than $1.15 billion (£747 million) last year to over $3.53 billion in 2014.
Noah Elkin, senior analyst at the enterprise and author of new report Mobile Content: Games, Music and Video Take to the Cloud, said the rising appeal of mobile is facilitated by advancing smart devices and mobile broadband networks.
He went on to explain platform integration is key to the growth of mobile content.
"Consumers will expect games, music and video to be available on demand or via subscription on TVs, mobile and PC," Mr Elkin explained, before adding those who will thrive will be the content owners who "understand the need to deliver seamlessly across every possible platform".