Premier Farnell – Study
“I set the Portaltech team a tough objective. Not only did Portaltech rise to this challenge, but they exceeded my expectations by delivering a completely bug free website within the timeframe and budget set. This was a fantastic demonstration of high performance, from a highly competent ATG partner. I look forward to working together on future initiatives and projects following this outstanding success.”
Stephen Paterson, Global Application Development Director, Premier Farnell
Formed in 1996, Premier Farnell plc is a leading multichannel, high service distributor supporting millions of engineers and purchasing professionals globally. Premier Farnell markets and distributes a comprehensive range of products and services throughout Europe, North America and Asia Pacific with operations in 24 countries and trading in over 100, with approximately 4,100 employees worldwide. Serving a global customer base of more than 2 million customer contacts worldwide, the Group stocks in excess of 400,000 electronic products, has access to 4 million more and represents 3,500 manufacturer brands. The Group’s multichannel approach includes fully transactional websites, contact centres, field sales force, trade counters, branch network, catalogues and direct mail. Companies within the Premier Farnell Group include Farnell, Newark, CPC, Premier Electronics, Farnell- Newark, MCM, Akron Brass and TPC Wire & Cable.
The Brief:
Premier Farnell wanted to create a competitive advantage by developing a simplified express checkout facility across all its websites, to reduce abandonment rates and increase sales.
The Solution:
Portaltech resolved this by:
- Implementing an Express Checkout system.
Stephen Paterson remarked:
“The Express Checkout service will be a critical support in helping us drive a higher proportion of our business online.”
Measurable Benefits Since Launch:
- A huge increase in online sales.
- A 50% reduction in abandonment rates, across Premier Farnell’s 42 global websites.
- The service was implemented in only three months and within budget.
