As customer behaviour changes with developing technologies, businesses need to follow suit and adapt to ensure that their brand and marketing communication is the best in its field, flawlessly consistent, relevant and emotionally engaging.

The ‘Super Shopper’ is a time pressed, information hungry, experience led, sophisticated shopper; proficient in searching for product information online, by mobile, from TV and digital ads, through voucher and price comparison sites, through social networking, or through catalogues.

There were more online shoppers in 2009 than ever before and this is predicted to continually grow for the foreseeable future.

These shoppers are savvy and demanding, they understand their brands and have high expectations for their shopping experience. It is up to you to ensure that the brand communications, brand experience and marketing messages deliver; because online, it is oh so easy to click on to another competitor.

Portaltech have a team of retail and brand experts at your disposal, to ensure we create the very best brand experience possible.

We will happily work with exisiting style guidelines, or agencies to translate your brand online, or if you prefer, we can develop and create your online brand vision and experience for you  -  whichever suits you and your resources best.

Our brand experts will conduct a retail and brand analysis and advise on brand positioning, how to ensure that your brand ethics and values are translated online  through the customer purchasing journey and how to personalise and segment the site experience by customer demographic and purchasing behaviour to drive conversion.

We will ensure you have a consistent and impactful marketing message and most importantly that your site is easy to navigate through to checkout. Our aim is to ensure that your brand is coherent; flowing seamlessly from store, to catalogue to online to mobile, across all customer channel touchpoints.

And if you want to go over and above this, we can also develop and create micro sites, games, vouchers, digital HTML marketing, instore digital kiosk software, or mobile Apps to support your brand vision.