The way people are consuming their information is changing and so your marketing and business plans need to adapt and integrate with digital and social networking sites to embrace this revolution.

In 2009, online ad spend overtook traditional TV ad spend for the first time in advertising history, with the paid for Search category, dominating this ad spend.

On average, each internet user visits the web for 29 minutes, 59 times per month and 23.5million users go online at least once a day in the UK. Social Networking sites are used by a massive proportion of the population and are used most frequently for peer to peer sharing of ideas, blogging, product and picture sharing and group discussions. In June 2008, there were 16.1 million unique uses of Facebook, 11.4 million on Bebo, 9.4million on Blogger and 8.1 million on myspace. These are all engaged browsers, networkers or bloggers and your potential customers and advocates.

Portaltech’s digital and brand team will develop a bespoke digital and SEO strategy that is unique to each client, site and audience; capitalising on the most appropriate digital marketing channels to promote your business, brand or products. We focus on the most cost effective channels from launch; Natural Search (SEO) and Paid Search (PPC) where customers are pre-qualified, as well as affilliate marketing, where you only pay for a confirmed sale.

We use a combination of internal benchmarking tools and web analytics data to provide the focus areas for optimisation and use a combination of technical, content or link building approaches. We work closely with the web analytics team to ensure that we can capture and analyse web sales resulting from natural search on an ongoing basis.