Certona
Certona Corporation delivers a hosted, integrated suite of behavioral targeting applications (predictive analytics, profiling, segmentation, recommendation) for managing online customer profiles, optimizing customer interactions and maximizing marketing performance across online channels — including websites, e-mail, and e-commerce.
Certona’s management team combines expertise in Web analytics (WebSideStory) and neural network modeling (HNC Software – now Fair Isaac) to create a new vision for real-time predictive analytics for website optimization. Certona scientists and technologists are experts in data analysis and data mining and have experience with consumer profiling, time series modeling, and financial modeling. The core development team has been together since the founding of the company in 1998. The company is privately held and is based in San Diego, California.
